R: Hi Ama, thank’s that you have taking the time to answer a few questions!
A: Hi!Thank you! I think it’s cool for the customers to see whats the idea and what kind of people are behind the brand.
R: Sure. Let’s start.
SUMMER 2018: „Miami Vibes“. Pastel colored cars, cocktails with flamingo umbrellas, designer jackets with voluminous shoulder pads – welcome to the 80s – welcome to Miami.
COLOURS & SONS have been inspired by Sonny Crockett and Ricardo Tubbs. This summer our collection includes natural materials as well as detailed and ingenious designs, beautiful items and fashionable highlights complement it. All in all, inspired by the Sunshine-State Miami.
As before, active and light knit Styles are still on the rise. In addition, price performance plays an increasingly important role. Tees and polo are a real alternative to short-sleeved shirts in warmer days, which will celebrate a revival especially in a striking design.
A positive … the market is just in an upheaval! Many Retailer look for new brands to bring some fresh breeze into the stores and pimp their tables with some colour.
A fashionable Look but not too slim with a slightly fitted Silhouette.
Key items: short sleeve shirts with parrot and ice cream print, linen looking longsleeves, cut & sewn / patchwork shirts.
In general, our articles can be combined in many ways. Trendy and funky short-sleeved shirts casually combined with slim fitted chinos and casual sandals or colour-block Tees with rolled-up pants and hip Sneakers.
In terms of knitting, COLOURS & SONS continues to rely on multi-coloured yarns and structured, moving surfaces. Especially nep, mouliné and flame. However, important is always a soft touch. The washed look for Knit & Polo´s is still modern and trendy. In addition to the all-season cotton yarns, COLOURS & SONS is increasingly using linen and linen mixed qualities. The shirts from Chambray, over Summer-Oxford, Light-Poplin to Linen-Look and slub qualities.
As in the last summer season of 2017, we are again focusing on a lot of colour, which will be drawn through the collection in various grades. From pudgy, pastel colors to brilliant, masculine colours all inspired by the colours of Miami.
This diversity also reflects the depth of the collection and embodies the outfit ideas down to the smallest detail!
In the summer of 2018, inspired by the Miami flair, COLOURS & SONS will be looking for bold, innovative patterns and prints that should be unique. “Cadillac, Beach, Palm, or Hulagirl”. Pure and funny minimal prints, such as ice cream, flamingos and sunglasses, makes you smile. Stripes in zebra or block design are totally fashionable and wave structures simulate to the wide ocean.
– year around items are indispensable
– Ready-to-wear will play an important role
– colours colours colours